Advantages of E-Marketing
E-marketing is completely different from the traditional approaches of the firms to encourage sales. Now the firms are more focused on the demands and requirements of the customers by attracting them via the internet. Some of the major advantages of e-marketing are as follows:
Control: Organizations can easily control their activities and tasks from a single place. They can easily manage their stocks, sale, and purchase from their computer system or laptops which is easy to manage and locate the required things. All kinds of information can be easily controllable from emails or websites. It also promotes confidentiality by maintaining security for their customer’s details.
Accessibility: The Internet has encouraged firms to target larger customers. E-marketing can allow the firms to target customers from all over the world with different kinds of products. They only need to provide relevant information about their products and service, including the image and price. All kinds of products can be easily available to all the customers only with a single click.
Addressability: E-marketing has worked as an additional capability of the firm to manage the customersâ€™ new requirements. Addressing appropriate digital needs is essential for the firms, which is possible with e-marketing.
Interactivity: Greater interactivity is possible with e-marketing that can be assessed through different communication channels used by the organizations. The companies can easily communicate with the customers through social media channels also promote loyal relationships with them.
Disadvantages of E-Marketing
Some of the common disadvantages of e-marketing are:
Highly competitive market: It is feasible for all organizations to use the internet for marketing, promoting greater competition in the marketplace. Brands are competing closely with each other by encouraging them with different offers. However, it is a threat for all firms.
Duplicity in promotional strategies: Due to higher competition in the market, the firms can also promote duplicity in the promotional strategy. It is easy to copy the promotional strategy of a firm.
Limited link and conversation: Due to the complexity of e-marketing, organizations can identify limited links to connect with customers. Also, it is not easy for the customers to promote a healthy conversation with customers.
Negative feedback: With the reach of the internet worldwide, companies can also get negative feedback from customers. It is very easy for the customers to post anything on the internet, and sometimes it may harm the companyâ€™s reputation.
Beneficial E-Marketing Channels
The most beneficial e-marketing channels for the firms can be seen as below:
Email marketing: It ensures the delivery of the relevant content to the subscribers’ mail. It is effective in enhancing the sales and customers of the firms. Also, it ensures that the customers can remain in touch by providing them information about upcoming events.
Social media marketing: It is the most popular channel of e-marketing at the current time. The companies use different social media platforms to engage customers n Instagram, LinkedIn, Twitter, or Facebook. Photos and videos of the brands help the organizations to engage with the audience.
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