IN TERO F FICE MEMO RA N DUM
TO: DAVID GOECKELER, EXECUTIVE VP AND GM, SECURITY BUSINESS
FROM: _______________, SECURITY BUSINESS ANALYST
SUBJECT: INVEST NOW IN CYBER SECURITY INFRASTRUCTURE
There is an urgent need for Cisco to invest in cyber security infrastructure to meet rapidly
growing demand in the marketplace. If the company does not act quickly to accelerate the
speed of cyber-security application deployment, we will forgo the tremendous untapped
market opportunities that exist within this space.
The global market demand for cyber security products and services is expected to
increase by 169.4 percent in the next eight years reaching 205.8 billion dollars1
rapid growth is being fueled by increased consumer awareness and strong market
influences. Most recently, the massive Equifax breech has increased market potential
and rate of entry after companies across the globe have witnessed the terrifying effects
of inadequate security practices2
In response to these market developments, Cisco should invest in accelerating the timeto-deployment of its security products and services. Analysis shows that the current
security application infrastructure will be insufficient in meeting future market demand.
I would therefore like to discuss potential options for Ciscoâ€™s resource allocation and
production capabilities to to the expanding market. Please provide some available times
you have to meet this week and I will send a calendar invite.
â€œMarket Demand for Cyber Security Products and Services to Hit $205.8 Billion in next Eight
Years.â€ Military and Aerospace Electronics, PennWell Corporation, 29 June 2017,
â€œSecurity Services.â€ Cisco, 18 Sept. 2017, www.cisco.com/c/en/us/products/security/servicelisting.html.
Shankleman, Jessica, et al. â€œWe’re Going to Need More Lithium.â€ Bloomberg.com,
Bloomberg, 7 Sept. 2017, www.bloomberg.com/graphics/2017-lithium-battery-future/.
Viswanatha, Aruna, and Brent Kendall. â€œFBI Looking Into Equifax Data Breach.â€ The Wall
Street Journal, Dow Jones & Company, 8 Sept. 2017, www.wsj.com/articles/fbi-looking-intoequifax-data-breach-1504902745.
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