Marketers now get the key source to develop the business in remarkable form through social networking sites, including media like Facebook. However, the marketer chooses Facebook to launch any business because Facebook has shown the worth of reaching the target audience very easily and quickly. Also, the marketer gets consumer information from Facebook because the people share the information in this medium. All the basic information about the person is available, which is enough for the marketer to know about the customers’ tastes and preferences. The marketer chooses Facebook to get the customer because most people have gazed their life with Facebook.
Take a sample part that uses Facebook utmost. India is the country with more active users of the young age generation, which is 290 million. Secondly, the United States’ active users are 190 million, and third is Indonesia, with 140 million active users. Facebook is now not only used for chat. It is used to communicate with people for business purposes too. So, electronic marketing uses this platform to catch the customer, and especially Facebook is one of the best sources for the marketer where it saves time and money. Marketer feels that Facebook networking sites profit for every business and efficacy because the marketer does not need to conduct special advertising campaigns to introduce and create awareness about the product, which is costly and consumes more time. Here, the marketer gets prerequisite knowledge about the customers’ mindset.
Artificial Intelligence(AI) plays a vital role; this mechanism collects information about the consumers’ mindset through CTR. With a single click and the views of the videos or articles and searching products, the machine collects all this information, which is AI. This artificial intelligence marketer gets to know about the customers’ tastes and preferences and what demands are generated from the users’ side.
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