Value Creation as Revenue
Most simplistically, business value creation can be measured through Revenue. These measures ensure the worth of consideration of processes for value creation while it can get paid through someone willingly. Can measure revenue for value creation, not for profit. Without even creating profit, a company can create value in the short term. For Example, millions of customers were served by the US airline companies and created hundreds of billions of dollars annually. Those revenues were considered as value each year. At the same time, Google created less value being compared with them. As in 2012, Google brought in $50 billion only, where airlines make $195 billion.
Exchange Value vs. Perceived Use Value
Consumers tend to recognize a consumer surplus when they purchased something at a time. In either way, they would not be in favor of making the exchange. In this way, the paid price is the total value created and the recognized value of the consumer surplus. While the Perceived Use Value is known to be subjective as customer perceptions define it. Their perception then defines the usefulness of the on-offer products.
The amount that customers willingly pay for the product is the overall monetary value acquired through that purchase. At the moment when the product is finally sold, the Exchange Value got realized. Therefore, it refers to the amount for the perceived use-value that the customer paid to the producer.
Focus Investments on Valuable Customers
Businesses should disproportionately allocate investments related to sales, marketing, and researches toward the best servable customers or segments. Resultantly, these customer-centered investments will provide the greatest value in the form of ROI. Whereas, allocation of growth capital towards the goods and services that serve valuable customers helps value creation.
Determining such valuable consumer base help in attracting more similar categorized customers and generates value. As businesses can run through their customers’ valuable involvement, they reflect the only source of profit and future value generation.
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